Cookie Policy

1. Introduction

This cookie policy is for Alexander Zurich, Inc. (“Alexander Zurich”), our sites such as alexanderzurich.com, and our associated apps (“our sites”).

For more information about how we may use personal data, please read our privacy policy.

2. What Is a Cookie?

A cookie is a small file containing letters and numbers that are downloaded onto your computer when you visit a website. It is sent to your browser and stored on your computer’s hard drive, tablet, or mobile device. When you visit our sites it can allow us to recognize and remember you.

Technologies Similar to Cookies

This policy also covers technologies that store or access information on a user’s device are similar to cookies. These technologies may include:

• Device Fingerprinting – using a set of information without relying on cookies to identify a particular device. For this purpose, we may collect your IP address, monitor settings, type of browser, and operating system to create a unique serial number that constitutes a digital “fingerprint”.

• Local Storage – storage of data in the local device’s cache to allow, for example, loading content quicker.

• Pixels – a small pixel graphic used to track user behavior, site conversions, etc.

• Scripts – small computer programs embedded within websites that give them extra functionality but may access user devices.

For ease, this policy refers to all cookies and similar technologies as “cookies”.

3. First-Party and Third-Party Cookies

There are different types of cookies:

• First-party cookies – cookies set by Alexander Zurich when you use our site.

• Third-party cookies – cookies set by other parties or organizations (other than Alexander Zurich) when you use our site. Some Alexander Zurich web pages may also contain content from or link(s) to other sites which may set their own cookies. If you share a link to an Alexander Zurich page, the service you share it on may set a cookie on your browser.

4. How Do We Use Cookies?

We use cookies in a range of ways to improve your experience on our sites, including:

• Keeping you signed in.

• Understanding how you use our site, for instance how long you stay on a page or which article you read next.

• Delivering content to you.

• Showing you Alexander Zurich products and services that are relevant to you.

• Delivering marketing and service messages to you on our site.

• Working with partners to deliver relevant advertising to you.

• Reminding you to complete online journeys (e.g. registration flow).

• Processing payments and refunds.

• Monitoring how users interact with pages on our site to identify and remedy interface issues.

5. What Types of Cookies Do We Use?

We use four types of cookies:

• Strictly Necessary – Cookies that are essential for providing you with services you have requested, which means they cannot be switched off through the “Privacy Settings” link. For example, strictly necessary cookies make it possible for you, the user, to stay logged into your account and make comments. If you set your browser to block these cookies, these functions and services will not work for you. In particular, your preferences about cookies will not be saved.

• Performance – Cookies that measure how often you visit and use our site. We use this information to get a better sense of your engagement with our content and to tailor our site to your better experience. For example, we collect information about which types of users visit which of our pages the most. To help with performance, we also use third-party cookies.

• Functionality – Cookies used to recognize you and remember your preferences or settings upon your return to our site so that we can provide you with a more personalized experience. We use a mix of first-party and third-party cookies.

• Advertising – These cookies are used to collect information about your visit to our site, including the content you have viewed, the links you have followed, and information about your browser, device, and IP address.

6. How Long Do Cookies Last?

• Session cookies – Cookies that last only as long as your online session and expire when you close your browser (e.g. Safari or Chrome).

• Persistent cookies – Cookies that stay on your device after your browser has been closed and last for a time specified in the cookie (but not longer than 13 months). These cookies are used to remember you for more than a single browsing session, for instance, to remember your preferences from one visit to the next.

7. Why Do We Use Cookies for Advertising?

Our work is funded in part by advertising. Our content is not influenced by the advertising displayed on our site. We remain free to challenge the activities of companies and organizations that choose to advertise on our sites, as well as the sponsored content that appears on Alexander Zurich sites.

Our readers may choose to fund us directly – either by purchasing our merch, products, or publications; by taking out a subscription, or through making one-off, regular, or monthly contributions. However, to support our growth we still partially rely on marketing and advertising to fund our workflow. Hence, cookies provide vital services to us without sacrificing our independence and values.

8. How Do We Use Cookies for Advertising?

If you accept cookies while browsing our site, we will place cookies on your device. Some of these cookies are for advertising, so we can better understand the types of pages you read and are interested in viewing. We can consequently display advertising on your browser based on these interests. For instance, if you have been reading a lot of travel articles, you may be presented with more advertisements for food.

Our apps integrate third-party software that provides us with information about its use and the content you have viewed for the purposes of analytics and online advertising. The advertising techniques we use do not collect personal data such as your name, email address, mailing address, or phone number. We may use information such as your IP address and browser type and sometimes share these with others for advertising purposes.

We also allow other organizations to use cookies and other technologies to help us analyze how our site is used, measure the number of visitors to our site, and display advertising.

9. How Do Third Parties Use Cookies for Advertising?

With your consent, we share and receive online data collected through cookies with our advertising partners. When you are on another website, you may be shown advertising based on your browsing patterns on our site. We may also show you advertising on our site based on your browsing patterns on other sites that we have obtained from our advertising partners.

Online retargeting is another form of online advertising that allows showing you advertising based on your browsing patterns and interactions. Due to the use of cookies when you are on another site, you may be shown advertising based on what you have looked at on our site. For example, after having visited the website of a clothing brand, you may start seeing advertisements from that same shopping site displaying special offers or showing you the products you were browsing. This allows companies to advertise to you if you leave their website without making a purchase.

We require that all our contractual partners treat your personal data with a similar level of respect that we ourselves would provide. We only work with partners where we have transparency as to what happens to any data shared with them.

Sometimes we use cookies to help market our own products and services to our readers who use social media.

10. How To Manage Cookies?

You can manage the use of cookies on our site, including advertising cookies, and disable the sharing of data with partners for advertising purposes via the “Privacy Settings”. These “Privacy Settings” allow you to withdraw your consent to placing cookies, or object to the use of data collected by cookies.

Making a choice about personalized advertising does not exclude you from seeing advertising. You may still see advertising tailored to your interests or advertising that is intended for Alexander Zurich readers in general. Making a choice regarding personalized advertising may reduce the number of advertising partners with whom we share your data, and/or reduce the relevance of advertising tailored for you.

You may need to tweak these settings each time you use a different IP address, device, or VPN. You can also adjust the global privacy setting or plug-in that should be communicated to use via your browser.

It is also possible to stop your browser from accepting cookies altogether by changing your browser’s cookie settings. You can usually find these settings in the “options” or “preferences” menu of your browser. If you stop your browser from accepting cookies altogether, some features on our site may not work as well as you might expect. Please also note that searching in incognito mode or regularly clearing your cookies may impact your choice of cookie settings.

You may find the following links helpful (or, alternatively you can use the “Help” option in your browser).

• Cookie settings in Microsoft Edge.

• Cookie settings in Firefox.

• Cookie settings in Chrome.

• Cookie settings in Safari — Mac, iOS.

11. YOUR ACCEPTANCE OF THESE TERMS

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

12. CONTACTING US

If you have any questions about this Cookie Policy, the practices of this site, or your dealings with this site, please contact us via email at legal@alexanderzurich.com at any time.